{"id":21096,"date":"2026-03-20T11:33:52","date_gmt":"2026-03-20T11:33:52","guid":{"rendered":"https:\/\/romanswinedanube.hu\/?post_type=cpt_portfolio&p=21096"},"modified":"2026-03-20T17:45:25","modified_gmt":"2026-03-20T17:45:25","slug":"product-club-6-0","status":"publish","type":"cpt_portfolio","link":"https:\/\/romanswinedanube.hu\/en\/portfolio\/product-club-6-0\/","title":{"rendered":"Product Club 6.0"},"content":{"rendered":"
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A Green Travel Product Club a P\u00e9cs\u2013Orf\u0171\u2013Hossz\u00fahet\u00e9ny t\u00e9rs\u00e9g fenntarthat\u00f3 turizmusfejleszt\u00e9s\u00e9re \u00f6sszpontos\u00edtott, kiemelve a z\u00f6ld mobilit\u00e1st, a helyi \u00e9rt\u00e9kl\u00e1ncokat, valamint a term\u00e9szet- \u00e9s kult\u00faraalap\u00fa l\u00e1togat\u00f3i \u00e9lm\u00e9nyeket. A tal\u00e1lkoz\u00f3 c\u00e9lja a sz\u00e1ll\u00e1sad\u00f3k, a desztin\u00e1ci\u00f3kezel\u0151k \u00e9s a helyi \u00e9rdekelt felek \u00f6sszekapcsol\u00e1sa volt a k\u00f6z\u00f6s fenntarthat\u00f3s\u00e1gi elvek \u00e9s a RomansWineDanube keretrendszerhez kapcsol\u00f3d\u00f3 konkr\u00e9t z\u00f6ld utaz\u00e1si term\u00e9kek k\u00f6rnyezet\u00e9ben.<\/p>\n\n\n\n

Poulet D\u00e1niel, a #RomansWineDanube kultur\u00e1lis menedzsere, aki a Zsolnay Heritage Management Kft. vil\u00e1g\u00f6r\u00f6ks\u00e9gi menedzserek\u00e9nt is dolgozik, bemutatta a r\u00f3mai cs\u00e1sz\u00e1rok \u00e9s a Duna Bor\u00fat t\u00f6rt\u00e9net\u00e9t, bemutatta az \u00datvonal tagjait \u00e9s a RomansWineDanube projektet. A Green Travel Product Club c\u00e9lkit\u0171z\u00e9seit v\u00e1zolta fel, hangs\u00falyozva a fenntarthat\u00f3 turizmust, a tud\u00e1scser\u00e9t \u00e9s a nemzetk\u00f6zi kultur\u00e1lis \u00fatvonalakhoz igazod\u00f3 term\u00e9kfejleszt\u00e9st t\u00e1mogat\u00f3 helyi egy\u00fcttm\u0171k\u00f6d\u00e9si platform szerep\u00e9t.<\/p>\n\n\n\n

Gonda Tibor szakmai \u00e1ttekint\u00e9st adott a z\u00f6ld turisztikai megk\u00f6zel\u00edt\u00e9sekr\u0151l, k\u00fcl\u00f6n\u00f6s tekintettel a sz\u00e1ll\u00e1shely-szolg\u00e1ltat\u00f3kra. A t\u00e9m\u00e1k k\u00f6z\u00f6tt szerepelt:
\u25cf Kis- \u00e9s k\u00f6zepes m\u00e9ret\u0171 sz\u00e1ll\u00e1shelyek k\u00f6rnyezettudatos m\u0171k\u00f6d\u00e9se
\u25cf Energia- \u00e9s v\u00edzhat\u00e9konys\u00e1gi gyakorlatok
\u25cf Helyi beszerz\u00e9s \u00e9s egy\u00fcttm\u0171k\u00f6d\u00e9s a region\u00e1lis termel\u0151kkel
\u25cf A fenntarthat\u00f3s\u00e1g n\u00f6vekv\u0151 jelent\u0151s\u00e9ge a l\u00e1togat\u00f3i elv\u00e1r\u00e1sok \u00e9s a desztin\u00e1ci\u00f3m\u00e1rka-\u00e9p\u00edt\u00e9s szempontj\u00e1b\u00f3l
Az el\u0151ad\u00e1s hangs\u00falyozta, hogy a fenntarthat\u00f3s\u00e1g nemcsak k\u00f6rnyezeti k\u00e9rd\u00e9s, hanem a desztin\u00e1ci\u00f3k versenyk\u00e9pess\u00e9gi \u00e9s t\u00f6rt\u00e9netmes\u00e9l\u00e9si t\u00e9nyez\u0151je is.<\/p>\n\n\n\n

Kurilla Annam\u00e1ria bemutatta Orf\u0171 \u00e9s a r\u00e9gi\u00f3 fenntarthat\u00f3 l\u00e1togat\u00f3i \u00e9lm\u00e9nyeit, t\u00f6bbek k\u00f6z\u00f6tt:
\u25cf Alacsony sz\u00e9n-dioxid-kibocs\u00e1t\u00e1s\u00fa mobilit\u00e1si lehet\u0151s\u00e9geket (ker\u00e9kp\u00e1rutak, ker\u00e9kp\u00e1rmegoszt\u00f3 rendszerek)
\u25cf Csal\u00e1di \u00e9s fenntarthat\u00f3s\u00e1g-orient\u00e1lt sz\u00e1ll\u00e1shelyeket
\u25cf Helyi gasztron\u00f3mi\u00e1t \u00e9s termel\u0151ket
\u25cf Orf\u0171h\u00f6z \u00e9s a v\u00e9dett t\u00e1jakhoz kapcsol\u00f3d\u00f3 kultur\u00e1lis \u00e9s term\u00e9szeti l\u00e1tv\u00e1nyoss\u00e1gokat<\/p>\n\n\n\n

Az el\u0151ad\u00e1s c\u00e9lja volt hogy bemutassa, hogyan pozicion\u00e1lhat\u00f3 Orf\u0171 \u00e9s k\u00f6rny\u00e9ke integr\u00e1lt z\u00f6ld
c\u00e9lpontk\u00e9nt, amely r\u00f6vid t\u00e1vols\u00e1gra k\u00edn\u00e1l kult\u00far\u00e1t, term\u00e9szetet \u00e9s gasztron\u00f3mi\u00e1t.<\/p>\n\n\n\n

Benk\u0151 Bianka el\u0151ad\u00e1sa Hossz\u00fahet\u00e9nyt mutatta be, mint az \u00f6ko- \u00e9s lass\u00fa turizmus fejleszt\u00e9s\u00e9nek p\u00e9lda\u00e9rt\u00e9k\u0171 helysz\u00edn\u00e9t. Hossz\u00fahet\u00e9nyt a Zeng\u0151-cs\u00facs l\u00e1b\u00e1n\u00e1l fekv\u0151, a Keleti-Mecsekben tal\u00e1lhat\u00f3 faluk\u00e9nt mutatt\u00e1k be, amelyet a k\u00f6vetkez\u0151k jellemeznek:
\u25cf Gazdag term\u00e9szeti \u00e9rt\u00e9kek (v\u00e9dett t\u00e1jak, erd\u0151k, \u00e9desv\u00edzk\u00e9szletek)
\u25cf Er\u0151s kultur\u00e1lis \u00f6r\u00f6ks\u00e9g (sv\u00e1b \u00e9s magyar hagyom\u00e1nyok, k\u00e9zm\u0171vess\u00e9g, fesztiv\u00e1lok)
\u25cf D\u00edjnyertes kezdem\u00e9nyez\u00e9sek, bele\u00e9rtve a Z\u00f6ld \u00datic\u00e9lok elismer\u00e9st
\u25cf Turisztikai innov\u00e1ci\u00f3k, mint p\u00e9ld\u00e1ul interakt\u00edv szabadt\u00e9ri j\u00e1t\u00e9kok, intelligens turisztikai alkalmaz\u00e1sok \u00e9s l\u00e1togat\u00f3k\u00f6zpont-koncepci\u00f3k<\/p>\n\n\n\n

Hangs\u00falyozt\u00e1k a koherens kommunik\u00e1ci\u00f3, a k\u00f6z\u00f6ss\u00e9gi szerepv\u00e1llal\u00e1s \u00e9s a hossz\u00fa t\u00e1v\u00fa fenntarthat\u00f3s\u00e1gi strat\u00e9gi\u00e1k fontoss\u00e1g\u00e1t, valamint a marketing \u00f6sszehangol\u00e1s\u00e1val \u00e9s az \u00e9rdekelt felek koordin\u00e1ci\u00f3j\u00e1val kapcsolatos megl\u00e9v\u0151 kih\u00edv\u00e1sokat.<\/p>\n\n\n\n

Megbesz\u00e9l\u00e9s \u00e9s eszmecsere
Ezt ny\u00edlt vita k\u00f6vette, amelynek sor\u00e1n a r\u00e9sztvev\u0151k megosztott\u00e1k a k\u00f6vetkez\u0151ket:
\u25cf Megl\u00e9v\u0151 z\u00f6ld gyakorlatok \u00e9s helyi kezdem\u00e9nyez\u00e9sek
\u25cf Egy\u00fcttm\u0171k\u00f6d\u00e9si lehet\u0151s\u00e9gek a sz\u00e1ll\u00e1sad\u00f3k, \u00f6nkorm\u00e1nyzatok \u00e9s kultur\u00e1lis
int\u00e9zm\u00e9nyek k\u00f6z\u00f6tt
\u25cf \u00d6tletek a k\u00f6z\u00f6s term\u00e9kfejleszt\u00e9sre, csomagol\u00e1sra \u00e9s kommunik\u00e1ci\u00f3ra
\u25cf Vil\u00e1gosabb z\u00f6ld narrat\u00edv\u00e1k \u00e9s gyakorlati eszk\u00f6z\u00f6k sz\u00fcks\u00e9gess\u00e9ge a l\u00e1togat\u00f3k sz\u00e1m\u00e1ra<\/p>\n\n\n\n

K\u00f6vetkeztet\u00e9sek \u00e9s k\u00f6vetkez\u0151 l\u00e9p\u00e9sek
\u25cf A Z\u00f6ld Utaz\u00e1si Term\u00e9kklub meger\u0151s\u00edtette a fenntarthat\u00f3 turizmus
fejleszt\u00e9se ir\u00e1nti er\u0151s helyi \u00e9rdekl\u0151d\u00e9st. \u25cf Hossz\u00fahet\u00e9ny, Orf\u0171 \u00e9s P\u00e9cs r\u00e9gi\u00f3j\u00e1t egym\u00e1st kieg\u00e9sz\u00edt\u0151 \u00fati c\u00e9lk\u00e9nt azonos\u00edtott\u00e1k egy k\u00f6z\u00f6s z\u00f6ld turisztikai \u00f6kosziszt\u00e9m\u00e1n bel\u00fcl. A r\u00e9sztvev\u0151k egyet\u00e9rtettek az egy\u00fcttm\u0171k\u00f6d\u00e9s, a l\u00e1that\u00f3s\u00e1g \u00e9s a koherens
fenntarthat\u00f3s\u00e1gi \u00fczenetek er\u0151s\u00edt\u00e9s\u00e9nek fontoss\u00e1g\u00e1ban.<\/p>","protected":false},"excerpt":{"rendered":"

A Green Travel Product Club a P\u00e9cs\u2013Orf\u0171\u2013Hossz\u00fahet\u00e9ny t\u00e9rs\u00e9g fenntarthat\u00f3 turizmusfejleszt\u00e9s\u00e9re \u00f6sszpontos\u00edtott, kiemelve a z\u00f6ld mobilit\u00e1st, a helyi \u00e9rt\u00e9kl\u00e1ncokat, valamint a term\u00e9szet- \u00e9s kult\u00faraalap\u00fa l\u00e1togat\u00f3i \u00e9lm\u00e9nyeket. A tal\u00e1lkoz\u00f3 c\u00e9lja a sz\u00e1ll\u00e1sad\u00f3k,…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","cpt_portfolio_group":[199],"class_list":["post-21096","cpt_portfolio","type-cpt_portfolio","status-publish","hentry","cpt_portfolio_group-esemenyek"],"yoast_head":"\nProduct Club 6.0 - Romanswinedanube.hu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romanswinedanube.hu\/en\/portfolio\/product-club-6-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Club 6.0\" \/>\n<meta property=\"og:description\" content=\"A Green Travel Product Club a P\u00e9cs\u2013Orf\u0171\u2013Hossz\u00fahet\u00e9ny t\u00e9rs\u00e9g fenntarthat\u00f3 turizmusfejleszt\u00e9s\u00e9re \u00f6sszpontos\u00edtott, kiemelve a z\u00f6ld mobilit\u00e1st, a helyi \u00e9rt\u00e9kl\u00e1ncokat, valamint a term\u00e9szet- \u00e9s kult\u00faraalap\u00fa l\u00e1togat\u00f3i \u00e9lm\u00e9nyeket. 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