Heritage and Future

Wine was the central theme of Product Club vol. 2. Heritage and Future - Sustainability and Identity in Wine was held on 14 March at the Zsolnay Cultural Quarter, starting with an opening speech by Márk Hummel, Managing Director of Zsolnay Heritage Management Nonprofit Ltd. The first half of the programme included professional presentations, followed by a round table discussion with the audience. The day was rounded off with a pleasant wine tasting.
SUSTAINABILITY AND WINE TOURISM
Presentations made by experts:
WINE IDENTITY AND WINE MARKETING
The potential of grape varieties in the search for identity and sustainability
István Ipacs Szabó - viticulturist-winemaker engineer, chief winemaker and professional head of the Research Institute of Viticulture and Enology of PTE
The issue of wine region identity through the examples of Tokaj and Mátra
Dániel Kézdy - wine expert
The role of the history and identity of a wine region in branding
Fanni Piskor - viticulturist-wine engineer, wine expert, wine expert of the Research Institute of Viticulture and Enology of PTE
Moderator: Gergely Sámson - wine expert
WALKING WINE TASTING
EXHIBITING WINERIES
Belward Winery - Hásságy
Fontányi Winery - Siklós
Hetényi Winery - Mecseknádasd
Kovacsharmat Winery - Versend
Lisicza Wine House - Pécs
Mokos Winery - Palkonya
Schunk Cellar - Hosszúhetény
Volk Cellar - Nagynyárád
Vylyan Winery - Kisharsány
ZsiWine cellar - Orfű
